It was at this time that the Sbrighi family realized the importance of tailoring as a way to enhance femininity and intuited that changes were afoot in the world of women’s fashion. Then Simone and Stefano were born and, from the union of their names, the Siste’s brand was created. The year was 1991. The family tradition was carried s part of the imaginary, Siste’s was born in the early ‘50s within the textile company of the Sbrighi family. The ‘50s were the years of legends the likes of James Dean and Marlon Brandon, the music of Elvis Presley and the iconic style of Marilyn Monroe. on until a clear-cut concept emerged of what truly characterizes the Siste’s woman: elegance and practicality. This concept still lies at the heart of all of the collections. A deep passion for fashion, expertise in the production of women’s clothing, secrets of the trade, and special processing techniques have been handed down from generation to generation, consolidating the family’s long-standing history.
On a constant and ongoing quest for style and quality, the Siste’s brand tells the story of the new revolution of the fashion system and presents itself to the market as a boldly elegant brand that heightens the femininity of every woman. The brand’s points of strength are its wide style offering, excellent value for money and 100% Italian craftsmanship. The clothing is the result of painstaking research into materials and style to ensure that the pieces fit well and the collections satisfy the eclectic tastes of a wide and diverse female clientele. Sophisticated designs and original styles that make it possible to layer and combine various materials, careful organization that relies on a structured distribution strategy, constant dialogue with the market to guarantee excellent value for money, and customer service to maintain consolidated supply balance to retailers are all key factors to Siste’s success.
A modern style that plays with new and unexpected proportions inspired by a romantic and chic spirit in which quality fabrics and on-trend colors represent the common thread of every collection. Herein lies the unmistakable character of Siste’s. It is this character that our designers see reflected in the women who wear their creations, women who combine practicality, quality, innovative silhouettes, glam details and elegance. The unique style of a dynamic brand meets the sophistication of a cosmopolitan look from head to toe and uses creative shapes and beautiful color palettes to reveal the authenticity of a highly-feminine woman who isn’t afraid to take chances and discover new and surprising emotions.